Planning Virtual Events
Friday, August 6th, 2010
Now that the Internet is connecting people on so many levels, it is only natural that virtual events are becoming more popular. Professional Event Planners are realising how much money they save in fuel cost, surcharges, and equipment when they can create a virtual event and without ever having to leave the office.
Different types of virtual events are available for services like Second Life, Constant Contact, Meeting One and Virtulis Center. Below are a few basic tips to follow when creating a virtual event, Internet trade show or corporate sales kickoff.
Objective

Do you want to simply make a presentation for a large audience, or do you need to have interaction and break out seminars? Determine your ultimate objective early in the process so that you can design the correct platform for your setting. Virtual meeting rooms can be outfitted with audio/visual equipment, white boards, handouts and business card distribution. Map out a storyboard that takes the meeting from registration to participation to wrap up and develop a timeline for all presentations.
Design

Craft your presentation to your particular audience and set the tone to match their knowledge of the subject. Sales presentations and product rollouts obviously have a more upbeat, enthusiastic attitude than scholastic or scientific presentations and both are quite different from public presentations to an audience that is unfamiliar with the subject. Use technologically appropriate language, especially in virtual display booths and resource centers.
Virtual Guides

When the basic structure of your virtual meeting determined, develop a concise guide to online registration, attendance and feedback. If necessary include instructions on translations of both written and verbal presentations. Also provide direct contact information, especially phone numbers, for participants who are experiencing technical difficulties with a computer or Internet connection.
As part of the Virtual Guide, provided a reference sheet that has suggestions for operating platforms, recommended software and Internet connection speed. Also have a direct link to online real-time support for use while the conference is in session.
Partnerships
Be on the lookout for companies that can partner with you on virtual events. Select vendors to help you customize your venue and create additional attractions for participants. If appropriate, setup links between your web sites to promote the virtual event, products presented or information discussed.

Follow Through

Once the event is completed in real-time, make arrangements for it to be archived on the Internet and accessible for replay for at least six months. Make sure all links to video presentations or online documentation presented at the conference have live links for easy access.


